Think Free - Vrinda's Site

Project on Marketing strategies and Brand perception High Street Fashion Introduction Prolific growth of Indian Economy, globalization, rise of urban middle class with booming tech industry and burgeoning retail revolution are few of the major factors instrumental in complex shifts in consumer behaviour. Special growth has been witnessed in the fashion retail industry. Educated and working youth are voraciously adopting new and latest fashion trends. The consumers are increasingly becoming brand savvy, conscious of their personality and understand the importance and role of clothes to enhance their personality. The growth of GDP and positive net disposable income factor leading to the increase in size making brands to 24.4 percent are making brands like Zara, Forever 21 and H & M increasingly affordable to the consumers. Despite the various ethnic and culture restrictions, government rules like the sale of only single-brand products allowed by a multi-bran...